What we do
Client feedback on Apex Insight reports

What we do

Apex Insight publishes analysis of and provides bespoke consulting services to clients involved in the online retail value chain, which stretches from consumer credit and payment methods through to parcels services and last mile delivery.

We provide fact-based consulting work to a range of clients including corporates and private equity firms in our market areas. We have particular experience in commercial due diligence.

We also publish a series of market reports on these sectors which are designed to provide, in a concise format, the information that senior-level buyers typically seek:

  • insight into the market including critical success factors, structural attractiveness and the main trends

  • credible and evidenced estimates of market size, historical growth and forecasts which are based on the right set of drivers and an understanding of trends and their impact

  • identification of the main companies active in the market and analysis of their offerings, positioning and performance

Subscriptions are available for clients who require multiple reports. They can be tailor-made to combine access to reports / updates with consulting days for further research, meetings & presentations.

Custom research services probe market niches, specific issues, or individual companies more deeply, or explore other sectors or niches not covered by our published reports.


Frank Proud

Frank founded Apex Insight in 2012. He has worked across many sectors but has particular experience in transport and logistics. He has advised a range of leading organisations including the Royal Mail, FedEx and UPS, the BBC, Endemol, MITIE, Dixons Carphone and the FCA. He has also led buy- and sell-side commercial due diligence assignments for private equity firms including Sovereign Capital, Livingbridge, NVM, GMT, Root Capital, 3i and LDC.

Frank started his career in strategy consulting, working with two firms, Bridgewater and Burlington, which were originally founded by ex-Bain teams. Subsequently, he was a senior member of the Transaction Support team at EY, advising private equity firms and corporate acquirers on commercial due diligence and other acquisition-related issues. He has an MA in Economics from Cambridge University. Outside work he is a keen long-distance and adventure cyclist.

Julian Rose

Julian is a specialist in the regulation of asset finance markets including business leasing and consumer credit. He is the founding director of Asset Finance Policy.

From 2008 to 2014 Julian was Head of Asset Finance at the Finance & Leasing Association. His previous experience spans regulation with the Financial Reporting Council and Competition Commission (now the Competition and Markets Authority), management consulting with PwC and KPMG, and industry with NCR and UPS.

He is a Chartered Management Accountant and has Masters Degrees in Management from Boston University and Competition and Regulation from the University of East Anglia.

Juan Sotolongo

Juan, who is Senior Partner of 722 Consulting which advises clients in the logistics and BPO sectors worldwide, is Apex Insight’s partner for operational due diligence. In this capacity, he has been part of our team on a series of transactions (including Dalepak and Carousel Logistics).

Juan spent 20 years at UPS, carrying out senior roles including European Director of Engineering, and was heavily involved in the strategy and execution of the worldwide expansion of UPS in both Latin America and Europe. His experience also includes Business Process Outsourcing (BPO), having been a member of a team which secured private equity backing to carry out an MBI. Juan has bachelors and masters degrees in Industrial Engineering from the University of Miami.


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