AEO and ShopRunner offer same-day fashion delivery

US fashion retailer American Eagle Outfitters (AEO) has extended the reach of its same day delivery offering to 50 cities through FedEx-owned ShopRunner.

The two companies started the same-day delivery service in six cities in October. This is free for ShopRunner members but those who do not subscribe pay US $10 per delivery, and the delivery is made within hours of the order being made.

New cities added to the same-day program from American Eagle and ShopRunner include San Francisco, Boston, Miami, Atlanta, Houston, Philadelphia and Washington D.C. Deliveries are made within hours of order. The initial rollout was in Chicago, Pittsburgh, Columbus, New Jersey, Los Angeles and Dallas.

“AEO’s approach is customer-centric – we leave it to our customers to choose where, when and how they engage and shop with us,” said Michael Rempell, Executive Vice President and Chief Operations Officer of AEO Inc., in a release. “Creating the best brand experiences is our priority and we pride ourselves on being aggressive adopters of new tools and technologies. ShopRunner’s free same-day delivery service allows us to build on our already strong omnichannel delivery platform and offer even more ways for our customers to quickly and easily shop the American Eagle and Aerie brands.”

The move comes after AEO diversified its delivery options to include curbside and in-store pick-up at the outset of the pandemic in 2020. This is the next step to making it easier for AEO customers to get their goods.