Alibaba Cloud helps businesses crack China

Content management, translation and digital experience giant SDL has gone into a strategic partnership with Alibaba Cloud with plans to launch a codeveloped solution that is designed to help global brands launch an grow their business into China and Asia. Alibaba Cloud is the cloud computing form of Alibaba Group.

China is both the world’s biggest biggest retail economy yet one of the toughest to crack by Western businesses. Many are drawn to its potential nonetheless. As well as the difficult language involved there are are other complex challenges in cracking that market. Global organisations can now use SDL’s web content management, SDL Tridion DX, and machine translation solutions, hosted on Alibaba Cloud, to deliver next-generation digital experiences – in any language – for customers across Asia.

“As a burgeoning economy, many companies are now looking to break into Asia and China to deliver growth. They’re exciting, fast moving markets, but they also hold their own language, and compliance challenges,” said Thomas Labarthe, Chief Revenue Officer, SDL. “This partnership solves these problems for companies, making it almost effortless to build a local presence and engage with customers across different languages and devices.”

The partnership between SDL and Alibaba Cloud is aligned with both companies’ commitment to facilitating cross border business – SDL on content management and translation and Alibaba on promoting international trade. SDL Tridion DX, which combines the best of web content management with SDL Tridion Sites, and Structured Content Management with SDL Tridion Docs, is supported by machine translation with SDL Enterprise Translation Server (ETS). This approach ensures content is created, managed, translated and delivered to customers in a way that provides one continuous digital experience.

“In the age of Digital Transformation, a reliable, secure and fast web presence is one of the most important assets to businesses and organizations of all sizes,” said Yeming Wang, Alibaba Cloud EMEA General Manager. “Our partnership with SDL enables companies to deliver effective and engaging communications to their customers in China and internationally, through a managed cloud-based solution.”

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