Amazon begins peak season discounting

Amazon has begun peak season discounting early this year with a range of ‘Black Friday-worthy’ deals in the US.

At the same time it has tweaked its wish list feature that now allows customers to share them with their families and friends. The online giant also says that customers can now send gifts with just an email or phone number and no need for a physical address.

The new offers and discounts come in the face of supply chain issues in the US with port congestion, manufacturing and shipping issues affecting the supply chain. This combines with freight costs rising, labour shortages and rising labour costs that could well impact Amazon’s ability to offer greater discounts. Where last year the firm moved its Prime Day discounting event closer to Black Friday it has returned that to summer as per its pre-pandemic tradition.

In a news release earlier this week, Amazon said it is to “invest more than $1 billion in higher pay for front-line teams” and that it recently announced 125,000 full- and part-time jobs in the U.S., with average starting hourly wage of more than $18.

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