Following successful roll outs of the programme in the US, Amazon France is to open an online grocery store.

The Epicerie will sell more than 30,000 items, and in its Bieres, Vins et Spiritueux shop, it will stock more than 4000 types. Prime members will get free delivery while non-members will get free delivery for orders of over €25. Prime members will also be able to set up automatic delivery on certain items they regularly purchase.

France is Amazon’s third largest European market, and it is expected that this new approach will test the market for the rest of the EU. The groceries, beers, wines and spirits stores have only recently been opened in the US and have had some success.

Amazon is expected to open its beers, wines and spirits store in the UK quite soon.