- 30 November 2018
- Transport / Logistics Services
Amazon has announced it is getting out of restaurant food delivery in the UK.
The news was sent to Amazon Restaurant customers that says that deliveries are to cease in London and the rest of the UK after December 3.
The service was exclusively available to Prime customers who paid £1.99 to have food delivered within the hour from more than 200 London restaurants. It started the service in Seattle in September 2015 before launching in London in 2016.
In a statement announcing the closure Amazon said, “We are closing Amazon Restaurants UK. We would like to thank all of our customers and merchants, and delivery partners for their support. This announcement is solely related to Amazon Restaurants UK,” Amazon continued, using the formal name for its service. “Amazon Restaurants in the U.S. currently covers 20 major metro areas and over 190 cities, and continues to grow and expand, with the launch of our weekday office lunch delivery options, Daily Dish, in Austin, Texas, on November 13.””
It seems that Amazon is getting out due to competition from more established players in the restaurant delivery sector. Deliveroo is the biggest player in London and competes with Just Eat – Amazon had at best a 5% market share.
The Amazon Restaurants service in the US isn’t a big player either. It may not be so long before that project is closed too.