Amazon getting ready to Go?

There are rumours that Amazon could be about to launch its Amazon Go checkout free grocery stores in the UK. There are reports that the UK Intellectual Property Office (UKIPO) has approved Amazon’s application to trade mark the slogans, “No Lines. No Checkout. (No, Seriously.)” and “No Queue. No Checkout. (No, Seriously.)”

The catchphrase has been used to promote the Amazon Go store in Seattle that was opened last year. While the one in the USA has been open only to Amazon employees, there is some speculation that this will be open to the general public.

The Amazon Go system has no checkouts and instead uses sensors and other technologies that log customers’ shopping items.

The UKIPO website says that the trademark application was filed on the 11th of May and published last Friday (19th of May). Amazon has also been targeting the UK grocery sector with its Amazon Fresh, Amazon Pantry and Amazon Prime delivery sectors. This could signal a new front in the war for UK customers, given Amazon’s heavy investment in the UK. Post Brexit could there be the Big Six supermarkets with Amazon crunching down on staff costs?

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