Amazon investing in making Prime delivery faster

Amazon has announced plans to invest $800 million in the next quarter to cut shipping times in the US to one day for Prime members.

At an earnings call with investors on Thursday, the Chief Financial Officer Brian Olsavsky, said Amazon was investing heavily to make Prime shipping faster. “This is all about the core free two-day offer evolving into a free one-day offer,” he said.

The large investment is set to reduce its profits during the next quarter.

Olsavsky described the initiative as “the best deal in retail”.

Amazon has long offered delivery in a day or quicker for some items, but the change will mean free one-day shipping will be the default, rather than two-day.

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