Amazon offers in-store delivery at Next

Amazon has agreed with Next to allow customers to collect their parcels from pick-up points within the UK high street fashion chain’s stores.

The new service is called Amazon Counter and allows customers to choose a pick-up point when they get to the Amazon check-out.

As with other pick-up schemes run by Amazon, the customer will receive an email notification and a unique barcode once the parcel has arrived, and will then have 14 days to collect it.

According to Amazon it is also partnering with bookstore chain Giunti and the network of Fermopoint and SisalPay stores in Italy.

Next’s Chief Executive Lord Wolfson said the new service would help the fashion giant stay relevant in a tough retail environment. “The ability to collect Amazon parcels from hundreds of Next’s UK stores provides a helpful and exciting new service for UK consumers,” he said.

“Amazon Counter combines the internet’s power to offer unprecedented choice with all the convenience of local stores.

“In a tough retail environment, our aim is that Amazon Counter will contribute to the continued relevance and vibrancy of our stores.”

Meanwhile, Patrick Supanc, Amazon’s director of lockers and pickup, explained how the Counter concept could be rolled out more widely: “We’re excited for customers to experience this service at one of the thousands of stores now available for Counter, but we’re not stopping there. We’re now actively looking to bring even more partners onboard across Europe — from family-run corner shops to retail chains — businesses of all sizes can take advantage of the opportunity as we expand the Counter network for customers.”

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