Amazon offers same day delivery to 27 new US cities

Online giant Amazon has extended the reach of its Prime same day free delivery to 11 more metropolitan areas in the US.

The new areas include Charlotte, Cincinnati, Fresno, Louisville, Milwaukee, Nashville, Raleigh, Richmond, Sacramento, Stockton, and Tucson, plus new areas in Central New Jersey, Dallas-Fort Worth, Los Angeles, and San Diego.

Amazon Prime members can now place an order in the morning and receive all their Same Day orders valued at more than US $35 on the same day. The service operates seven days a week. If a customer orders their goods in the morning the goods will arrive by 2100 that day while those orders placed in the afternoon will arrive the next morning.

The Prime Free Same-Day Delivery service now serves 27 metropolitan areas in the US and reaches more than 1000 cities and towns on the US mainland and islands.

Such an offering requires a very large delivery infrastructure in order to have such breadth and depth of reach to the company’s customers. Part of this approach has come with taking much of the company’s delivery business in-house and away from third party delivery companies.

Its strategy to take much of its delivery business in-house has damaged some major delivery companies such as FedEx and UPS in the US. In the UK Amazon is quietly doing the same and investors are starting to react to this with regards Royal Mail in the face of its largest single customer quietly withdrawing business and taking that in-house. Though efficient and a system that is capable of same day delivery (unlike the larger dedicated delivery companies) these moves have definite effects on the wider economy.