Amazon Prime Day announced

The third annual Amazon Prime Day is to take place on the 11th of July.

The Prime Day promotions will be run over 30 hours from 1800 on Monday, 10th July until around midnight on the 11th.

The Prime Day offering has also expanded its geographical reach this year. 13 countries will see the Amazon promotions: the US, UK, Spain, Mexico, Japan, Italy, India, Germany, France, China, Canada, Belgium and Austria.

Amazon’s Prime Day is only available to Prime members and has so far been a very good commercial success for the online giant. Its promotions add another spike in income to a year traditionally hit with a relative lull until the Christmas and Thanksgiving between November and January. While traditionally Prime membership enables next-day delivery, Prime Day, as with the spike in November doesn’t always mean that the goods will be delivered by the 12th due to the surge in orders.

Amazon investors are also looking forward to the even as on past experience, Amazon’s share price has surged too…

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