AmazonFresh hits Vegas, Amazon Restaurants to close

The AmazonFresh service is to be offered in Las Vegas, as Amazon quietly kills off another line of business – Amazon Restaurants.

Las Vegas customers will soon be able to make orders for groceries, everyday essentials and fresh produce within one and two-hour windows.

The offering costs Prime customers $14.99 a month as a bolt-on to their Prime membership.

“We’re thrilled to introduce AmazonFresh to Prime members in Las Vegas,” said Stephenie Landry, Vice President, AmazonFresh and Prime Now. “Prime members tell us they want their stuff even faster. We’re happy to deliver on that ask and can’t wait for customers in Las Vegas to take advantage of one- and two-hour delivery from AmazonFresh.”

Meanwhile the Amazon Restaurants service, launched in 2015, is to be closed in the US. It was closed in London last year thanks to fierce competition impacting profitability. The service is to close in the US on 24 June.

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