An Post bucks postal operator growth trends

An Post released its financial report for 2018 that indicated strong growth, going against the general trends of European postal operators. The firm saw 7% revenue growth to €897 million. Decline in letters was offset by a 40% growth in its parcels business. Profits went up 500%, from €8 million in 2017 to €40 million in 2018.

Commenting at the launch of its sub brands An Post Money and An Post Commerce, David McRedmond, CEO An Post said: “An Post’s move into a new world of e-commerce and financial services has delivered great results in 2018. The transformation has been achieved through big moves: fixing our core economics, building a great team, delivering breakthrough deals, and now reinvigorating our brand. I acknowledge the tremendous effort of all An Post’s employees to deliver great results and lasting change”

Garrett Bridgeman, MD An Post Mails & Parcels said: “While the story of 2018 was our 40% parcel growth, 2019 is about the launch of a world-class business-to-business brand An Post Commerce.   As masters of delivery we have the expertise and infrastructure, physical and digital, to be the engine of growth for our SME and corporate customers, facilitating global trade”.

An Post has modernised its branding and is offering two new sub-brands, An Post Commerce and An Post Money.

An Post Money is the result of the postal operator’s growth in financial services that are delivered through its Post Office network and online.

An Post Commerce is a new business-to-business brand providing expert e-commerce, mails and mail media solutions for domestic and international businesses.

For the company as a whole its existing green colour is to be changed to a ‘fresher, more modern shade’. The typeface has been modernised too.

Debbie Byrne, MD An Post Retail said: “Refreshing this iconic Irish brand is another important step in the transformation of An Post, becoming more relevant and accessible for customers in the digital and physical world.  Post Offices are changing to become modern, sustainable retail outlets while retaining the unique human touch.  An Post Money brings together all our new and enhanced financial services, providing choice for the market whether online or in-store”.

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