An Post puts proposed loyalty scheme out to tender

Irish An Post has invited outside companies to run a loyalty scheme for its customers as part of a general shake-up of its services.

The loyalty scheme would be for business and private customers, but the postal operator has not commented on its plans beyond an invited to tender.

“The rapid growth of technology has created challenges but also opportunities for our business as communication moves online and we rapidly head towards a cashless society,” it noted in a pre-qualification questionnaire for potential operators of its new loyalty scheme.

“As the digital world closes one door on our mail business with e-substitution, it opens another with the world of e-commerce,” it adds.

“We’re changing from one world to another, requiring us to make bold strategic moves to become a sustainable, profitable business.”

The invite continues, “We require the expertise of a market leader in the loyalty sector to review what we offer currently, analyse the best approach, research what loyalty looks like from An Post, how we should reward and recommend a strategic approach that can be integrated and brought to life internally.”

Such loyalty schemes among parcel and postal operators has been done before, with the US Postal Service reporting good results from its own in recent days. This will take some time to organise and launch, and will be interesting to see how things pan out.

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