Asda installs driver safety and efficiency monitoring equipment

UK supermarket chain Asda is installing Lightfoot driver monitoring equipment to maximise safety and fuel efficiency. The safest drivers will be entered into a lottery to win prizes.

The Lightfoot system has been installed in its 3,000 vehicle fleet and connects the delivery vans’ on-board computers to a system that both sends data back to the fleet management team and offers live driving advice.

At the end of each journey, drivers are given a score in the app based on their driving style, allowing them to see how their driving is improving over time.

The reward is in putting drivers into a company-wide drivers’ league. Here they are given the chance to win prizes and those who achieve Elite Driver status will be entered into a weekly draw with prizes of up to £100.

“We are continually looking at ways in which we can improve driver safety and we are delighted that many of our drivers are now engaging with Lightfoot on a daily basis,” said Simon Gregg, VP of online grocery at Asda.

“Reducing our carbon footprint is really important to both us and our customers and schemes like this help us towards our goals of halving our direct carbon emissions by 2025 (2015 baseline) as we head towards our target of being carbon net zero by 2040.

“We’ve already seen the difference that Lightfoot’s technology has made to our operation and hope the partnership continues to help us improve our driver safety and the environment.” 

Lightfoot CEO Rupert Lyon Taylor added: “We believe that by getting drivers to buy into the system and encouraging them to drive better through incentives and prizes we can achieve better results for fleets and make a bigger impact on their sustainability goals.”

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