ASOS sees double digit growth across all territories

Same-day delivery helped fashion retailer ASOS boost its sales by 23% in the UK in the four months to the 31st of December, according to a trading statement.

ASOS saw UK revenues grow to £309.9 million by comparison to £244 million the year before.

While the uptick in the UK was positive, its international sales were even better. EU sales were up 42% to £235.2 million. US sales grew by 24% to £102.4 million, and the RoW sales were up 34% to £151.9 million. Total group revenue was up 30 per cent to £808.4 million.

174 million visitors came to ASOS’s global websites during December 2017. This compares to 139 million in December 2016. As at 31 December ASOS had 16 million active customers, up from 13.4 million in 2016.

Chief executive Nick Beighton said: “We achieved an exceptional performance in the UK, while momentum in international sales continued. We acquired 2.6 million active customers year on year and saw encouraging movements across all key customer KPIs.

The ASOS CEO continued, “Velocity in our technology programmes continued, with a record number of releases. Our customer proposition was further enhanced in the U.K. with the launch of Try Before You Buy and ASOS Instant, our same day delivery proposition.

Beighton concluded, “Following this strong start to the year, we remain confident in our full year guidance and delivery of our planned investments in infrastructure to support our global ambitions.”

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