Asos to open new European fulfilment centre

Online fashion giant Asos has announced it is looking to open a new fulfilment centre on the European mainland. This would cut delivery times for its EU customers.

The move comes due to an uptick in sales during the pandemic. The firm says that with the new fulfilment centre it will be able to reach up to £6 billion in revenue capacity by 2023.

Currently Asos has depots in the UK, US and Germany and a fourth one is opening in Lichfield, UK next year. The new European unit will be the company’s fifth.

Currently there are supply chain problems due to increased costs brought about by the pandemic on global supply chains. Brexit has had an impact too, which Asos is getting around by using additional ports for entry into the EU to reduce customs waiting times. Currently7 delivery times are eight days – it aims to reduce this by half.

One major headache for e-commerce firms is the UK HGV driver shortage. This, the online retail giant says, is not impacting day-to-day business.

More than 60% of Asos’ customers can get their orders the next day while in London it also offers same-day delivery. It also offers click-and-collect services.