Auchan to expand e-commerce offering in Romania

International hypermarket chain Auchan is partnering with Postis to offer e-commerce delivery in Romania.

Beginning operations in Romania in 2006, the retail chain now has 33 hypermarkets, 5 supermarkets and over 200 convenience stores. It began e-commerce retail in 2019 which saw explosive growth in 2020, and now has plans to expand this.

According to the company, the pandemic has permanently altered many shopping behaviours in the country, with customers looking for online delivery of fresh food, preserved food and convenience products. Auchan now plans to deliver many of these products via its website.

Teodor Șerban, Efficiency and Projects Director, Auchan Retail Romania said, “For our e-commerce department, the last two years were completely atypical. We launched our digital sales program only in 2019 and 2020 was supposed to be the year when we should have developed our digital ecosystem, tested it, and optimised our online journeys. Instead, because of the pandemic, we had to accelerate our digital development and build in a matter of months what others have done in years. It was a huge effort, and we were successful due to the commitment and strong support of our 8.000+ colleagues that work in our hypermarkets, who had to learn new skills required for online sales and home delivery. Also, our customer focus and extended expertise from our offline operations were key factors in our online development.

And more, we benefited from the experience of partners like Postis, that allowed us to integrate within our digital platforms, quickly and without any flaw, their innovative technology and expertise in distribution and delivery.”

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