- 24 March 2017
- Transport / Logistics Services
In a bid to tackle issues around counterfeit and adulterated food in the Chinese supply chain, Australia Post and Alibaba are working with natural health company Blackmores to provide more traceability for food being sold to Chinese customers.
Australia Post’s Executive General Manager Parcels and StarTrack CEO, Bob Black has said that the project should help guarantee genuine products arrive safely in the hands of Chinese customers.
“We are delighted Alibaba has invited us to create an innovative platform, which will track food from paddock to plate, strengthening the supply chain,” said Black.
“The initiative will leverage our secure, reliable and fast service to support the authentication of Australian products bound for the Chinese market.”
Australia Post has said that the new project is to explore new technologies that could obtain crucial details from suppliers about where and how their food was grown, mapping its journey through the supply chain. These technologies could include blckchain, developed for the electronic currency market and designed to be impossible to interfere with. Blockchain has the potential to enable up to date audits and increase transparency between producers and consumers.
Food fraud is one of the biggest issues facing the global food industry, because of the potential health risks associated with adulteration and loss of trust from consumers and governments. In recent years counterfeiters have targeted popular Australian products such as health supplements, beer and wine, honey and cherries.
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