Australia Post: Click Frenzy set to be biggest on record

Australia Post’s annual online shopping festival Click Frenzy begins this week. A response to the US Cyber Monday, this was first launched in 2012.

Australia Post General Manager Parcel and Express Services Ben Franzi said that with the pandemic normalising online shopping for most Australians, 2021’s Click Frenzy is set to be a big one.

“Year after year, online shopping events such as Click Frenzy continue to gain popularity and we know that many shoppers are waiting to grab winter bargains for the home and family from tonight.

“Click Frenzy has now become one of the biggest events on the eCommerce calendar, and shoppers will have been holding out to take advantage of the great deals on offer over the next few days.

“This year’s edition features more online stores than ever before, and with many retailers kicking their sales off early, there is no doubt it will be a big week for Australian eCommerce,” Mr Franzi continued.

Even with life returning to normal in many ways in Australia, e-commerce shopping hasn’t seen a slump there. Revenues and volumes remain similar to that during the national lockdowns in 2020.

“eCommerce growth for the 12-months to the end of March topped 56 per cent, and throughout the month over 5.1 million households bought online – a significant increase from the pre-pandemic level,” Mr Franzi said.

“At the same time, our people continue to work incredibly hard to deliver unprecedented volumes of parcels for the community, including the more than 2000 posties who have moved into vans.”

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