Australia Post – e-commerce up by 57% in 2020

Australian e-commerce grew by 57% thanks to the pandemic in 2020 as high street retailers were forced to close their doors. This has been revealed in the Australia Post “2021 Inside Australian Online Shopping” report.

Ben Franzi, Australia Posts’s general manager, parcel and express services said that 2020 made online shopping an essential part of life in the country. “Australians spent an incredible A$50.5bn [US$38.5bn] online last year, and e-commerce accounted for 16.3% of total retail spend.[1]

“Almost nine million households across the country bought something online as people shopped for the things they needed, avoiding large shopping centers and other busy retail settings. More than 1.3 million of these households were first-time shoppers with 93% of their initial purchases made between March and December.”

The changes in circumstance improved comfort and confidence in online shopping, with new shoppers becoming regular shoppers and existing online shoppers increasing their frequency of online orders.

“We found that of the 240,000 households who made an online purchase for the first time in April, half were regular shoppers by the end of the year after shopping online in at least three of the months between May and December,” continued Franzi.

“When it comes to seasoned shoppers, the average household increased its online shopping frequency by at least 10 purchases over the year and the range of categories and retailers they purchased from also expanded significantly.

“Shoppers are more engaged and comfortable buying online than ever before and this trend has continued into 2021.  We’re seeing around five million households continue to buy on a monthly basis, which is 1.1 million more than the average in 2019,” Franzi concluded.

All states in Australia recorded double digit growth. Victoria, that was hardest hit by the pandemic saw a growth of 82%. New South Wales saw growth of 50.5%.