Australia Post expects a bumper peak season

Australia Post has announced it expects a sales growth of 20% this peak season by comparison to last year, driven by booming e-commerce.

The final week of November 2018 was the biggest online shopping week of the year in Australia. Cyber Weekend saw a 28.7% growth year-on-year to 2018, with almost 20% of households purchasing something online that weekend.

Online marketplaces saw 41.2% growth year on tear to 2018, leading e-commerce sales in the country. In addition, a survey of customers suggested an average spend of AU$232, a 50% growth on the year before.

Australia Post General Manager Parcel and Express Services/Intermediaries Ben Franzi said,
“Australians continue to get savvier with how they shop, so while it might still be November, we’re seeing increased parcel volumes earlier as shoppers get smarter in their hunt for a bargain.”

“We know that customers are increasingly drawn to the convenience and experience of online shopping – and in the lead up to Christmas, there are plenty of bargains to find.”

NORA Founder and Executive Chair Paul Greenberg said that retailers have well and truly embraced the sales events. “Much like Australians have, our retailers have similarly embraced the international phenomenon of ‘holiday’ sales, and knowing modern shoppers can prefer online shopping, they are offering fantastic deals and delivering a great online experience for their customers heading into Christmas,” he said.

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