Australia Post: online shopping in August smashes records

Ahead of the coming peak parcel delivery period, Australia Post reports that in terms of parcel volumes, online shopping has grown 85% compared to August 2019, and 5.8% higher than in April this year – the highest pre-Christmas online shopping month on record to date.

The state of Victoria has grown the fastest with online shopping up 170% compared to the same period in 2019. According to Nicole Sheffield, Australia Post Executive General Manager Community & Consumer, Victoria has become the country’s online shopping capital – five of the top online shopping locations in the country are in that state.

“Point Cook in Melbourne’s west holds the number one spot, but suburbs like Craigieburn and Doreen in the outer-north made the top five list for the first time last month,” said Ms Sheffield.

“What’s even more interesting is in 2019, just four Victorian postcodes made it into Australia’s top 10 online shopping locations; Victorian postcodes now hold six of those spots for the six months from March-August this year.

“In July and August more than a third of all Australian online purchases were made in Victoria, which speaks to the impact Stage 4 restrictions have had on the local retail landscape,” Ms Sheffield continued.

Not only are existing online shoppers shopping more, but new people are starting to buy online for the first time too.

“Between March and August this year over 8.1 million households have shopped online, an increase of 16 per cent when compared to the same time last year; and almost a million of these households had never shopped online before,” said Ms Sheffield.

“In April we saw the biggest influx of new shoppers with over 200,000 new households entering the market. In the five months that have followed over two-thirds (67%) of these households have continued to shop online, with a quarter of them shopping twice or more per month on average.”

Online shopping continues to boom with growth for the second week of September up 79 %  nationally, and 145 per cent in Victoria. This is set to increase considerably as the Christmas shopping period arrives in the coming weeks.