- 9 March 2020
- Apex Insight News
The number of online purchases in Australia grew by 17.2% between 2018 and 2019 according to new research by Australia Post.
Black Friday and Cyber Monday saw 31.6% growth in 2019 compared to 2018.
Australia Post General Manager Parcel & Express Services, Ben Franzi said the 2019 growth of the Black Friday and Cyber Monday festival was unprecedented. “What we are seeing is that the online sales events are dictating shopper spending, with Black Friday and Cyber Monday 77 per cent bigger than the first week of November,” said Mr Franzi.
“As would be expected, the first half of December had the highest volume for the year, closely followed by the two weeks prior to Christmas, which grew by 18 per cent.
“Victoria saw the biggest growth in online shopping across the nation, with an increase of 19.9 per cent YOY, followed closely by South Australia at 16.9 per cent growth YOY. The Northern Territory had the least growth at just 7.7 per cent.
“A third (33.4%) of all online shopping deliveries occurred in New South Wales despite the state seeing below average growth at 16.5% YOY.
“We saw a higher demand for parcels to be delivered quickly in 2019, with next business day deliveries up 21 per cent YOY, with many Australians loving to shop for clothing and apparel and wanting it as soon as possible, and accounting for 59 per cent of next business day deliveries,” Mr Franzi continued.