Australia Post shows big changes to online shopping

Publishing its ‘Inside Australian Online Shopping Report’, Australia Post has given some insights into how online shopping has changed during the pandemic and also key trends that emerged in 2019.

According to Australia Post General Manager Parcel and Express Services, Ben Franzi, the changes toward more e-commerce use in Australia Post has been unprecedented. “The industry is in overdrive and this shift happened almost overnight with growth for the eight weeks following the WHO’s announcement of the pandemic up 80% year on year (YOY).

“In April alone we saw over 200,000 new online shoppers enter the market, and a million more people overall shopping online every week when compared to the average in 2019.

“This influx drove the number of purchases in the 30 days to April 30 up 6.8% when compared to the 30 days to 18 December 2019, a traditional peak period which includes Black Friday and the pre-Christmas rush.

“Further, the big surprise in April this year was the Easter long weekend which overtook the 2019 Black Friday/Cyber Monday shopping event as the busiest period in Australian online shopping history.

“Though we’ve seen early signs of normalisation through May, all areas of the industry are still up significantly when compared to 2019, suggesting that this new normal may be here to stay” Mr Franzi continued.

“In the past we would see a concentration of purchasing between 7-10pm, but in recent months this has become more evenly spread throughout the day, as more people work from home and spend less time commuting,” said Mr Franzi.

“Alternate delivery options are also growing steadily, up 30%Â YOY and we expect this growth to continue. Social distancing will remain a priority in the months to come so contactless will be key and services like 24/7 Parcel Lockers give shoppers choice and flexibility,” he continued.