Australia Post shows strong e-commerce growth

Australia Post has published research showing that online shopping sales were up by 11.5% in 2016.

The second annual Australian Online Shopping Report by Australia Post drew on all of the postal operator’s and StarTrack’s customer and delivery date. It showed that domestic Australian retailers accounted for 79% of the total online spend in 2016.

Australia Post’s General Manager of eCommerce & International, Ben Franzi, indicated that Australians’ enjoyment of fashion and department/variety store items continued, with the two categories accounting for more than half of all online sales.

“Price, range and convenience are the three main reasons why consumers shop online, and why growth rates remain strong,” said Franzi.

“Online shopping empowers people to shop at a time that suits them.”

“Almost one third of all online purchases were made from 7pm-10pm, while 18% were made from 2pm-5pm. Australians are increasingly using their smart phones to shop online, with purchases made from a mobile device growing 52%.”

Between them, Australia Post and its subsidiary StarTrack delivered more than 4 billion items to 11.6 million addresses on the continent and islands annually.

For more information or to download a copy of the Inside Australian Online Shopping Report, visit www.startrack.com.au/ecommerce .

Australia has recently seen Amazon begin trading domestically in the country, ignoring SE Asia but choosing the Westernised continent as a market it better understands before taking on the Chinese giant Alibaba in its neighbouring countries. This may well give the sector a jolt with a Western e-commerce giant in its midst.
 
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