Bacton Transport chooses Lytx driver telematics system

UK Video telematics and fleet management solutions provider Lytx has announced it is working with Bacton Transport to help improve driver safety and performance. The driver monitoring systems will identify risky behaviour and reduce insurance claims, impacting on Bacton Transport’s overheads.

The haulage company has been in operation for almost 90 years and employs over 140 staff. It has implemented the Lytx Driver Safety Programme that uses machine vision (MV) and artificial intelligence (AI) telematics to observe drivers and spot behaviours that would not otherwise be detected through standard G-force measurements such as mobile phone use, smoking, eating and drinking at the wheel.

“We chose the Lytx system to enforce driver engagement and enable a method of risk management that makes coaching and training drivers our top priority,” said Nick Newman, general manager of fleet at Bacton Transport.

Drivers have responded to the partnership well, helped by Bacton Transport adding a carrot to the stick of the constant observation – positive feedback given by the telematics system will feed into the company’s driver recognition and reward programme.

Anthony Stevens, operations compliance manager at Bacton Transport, works closely with the company’s 110 drivers. “We know from Employee Engagement Surveys how much our drivers are looking for better feedback and communication all the time,” he said. “The response from them to Lytx has been overwhelmingly positive! Driver engagement like this is definitely the reason why we chose Lytx over the competition. For what was initially ‘just a camera,’ it has exceeded all our expectations – I cannot recommend Lytx enough!”