Capgemini index shows UK online retail sales grew by 17%

UK online retail sales grew by 16.8% in the first half of this year according to the Capgemini IMRG eRetail Sales Index.

While there has been a definite downturn in high street sales, online retailing saw its strongest average first half growth since 2011, well above the five year average of 14.1%.

Average basket value in H1 was also at its highest in the last ten years at £94, outshining the five year average of £85.

“The year started with a lot of doom and gloom and uncertainty around retail. What has been encouraging is how well online retail has performed in the first half, particularly in seasonal categories like Clothing and Garden,” said Bhavesh Unadkat, principal consultant in retail customer engagement at Capgemini.

“These two sectors have delivered higher basket values (+38.0 per cent and + 19.6 per cent YoY respectively), with consumers becoming impulsive in their purchases as they refreshed summer wardrobes and prepared for more time spent outside.

“Despite that online-only retailers outperformed multichannel retailers during most of H1, with average growth at +18.6 per cent and +14.7 per cent respectively, multichannel actually closed the gap on last year’s YOY growth.