British lager brand Carling has launched what it claims to be the world’s first ‘beer button’. This comes soon after Amazon has launched its Dash button in the UK.

The button can be attached to your fridge or booze cabinet, and enables customers to choose from Sainsburys, Tesco, Asda or Morrisons. At a touch of a button people pressing it will add more Carling lager to their online shopping baskets.

Alpesh Mistry, customer marketing director at Molson Coors (the owner of the Carling brand), commented: “The Carling Beer Button is designed to tackle the increasing problem of brand visibility online and drive both brand and retailer loyalty.

“Although it may seem too good to be true for some Carling fans, the Carling Button is not a gimmick but is already up and running as a fully functional product. It is a scalable solution, that we see having a direct impact on how our consumers shop online and purchase Carling.”

As with the Amazon Dash button this should effectively capture the customer who will be more likely to order the beer rather than fall for other lager promotions. Should it work it will be a nice little source of income for the brand.

Alongside the Amazon Dash button, Amazon also launched the Amazon Dash Replacement Service (DRS) in the UK last week. This system takes away the effort of having to press a button, and the gadget using the API will automatically order the supplies – be it ink for a printer or beer for a thirsty fridge…