Carrefour to significantly develop e-commerce sales

France based international retail and banking giant Carrefour has announced plans to triple its gross merchandise value (GMV) of e-commerce sales by 2026.

This year Carrefour is expected to sell €3.3bn GMV via e-commerce but aims to achieve €10bn in 2026. To achieve this the hypermarket chain is developing new services including its Drive pick-up services. Express deliveries (sub three hours) and q-commerce (sub 15 minutes) delivery will be core to this. At the same time Carrefour is looking to develop its business with the OK Market personal shopper service.

The chain views omnichannel customers as being the best as they spend 27% more with Carrefour over two years and are more loyal than other customer types. They intend to develop the 11% omnichannel customers they currently have to 30% by 2026.

At the same time, Carrefour has stated that it is to further digitalise services from the five banks it owns in France, Belgium, Spain, Brazil and Argentina, from which it already sells 3.5 million insurance policies annually.

“As a successful first transformation plan comes to its end, we now want to transform Carrefour, a traditional retailer with e-commerce capabilities, into a Digital Retail Company, which places digital and data at the heart of all its operations and its value creation model”, says top executive Alexandre Bompard. “It is my conviction that this new “digital first” course will be a powerful vector of leadership in a rapidly-changing market.”

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