Collectiv Food uses what3words

UK food wholesaler Collectiv Food has announced it is using the location-addressing platform what3words to give exact delivery locations to its delivery partners.

The firm works with delivery companies Apex, DHL and AnyVan who take goods from its warehouses and Points of Distribution (PoDs) to the exact, 3mx3m what3words squares requested by its clients.

What3words have divided the world into three metre by three metre squares that are identified by unique chains of three words. The system is used by a range of logistics and government services worldwide.

According to Collectiv Food this is having the impact of reducing lorry miles on London’s roads. The firm uses empty capacity on smaller vans already in cities and this can reduce the pollution levels per delivery by up to 50%. With the exact location from what3words there is less time spent searching for the delivery address too.

Lucas Dawe, VP supply chain at Collectiv Food comments: “We’re very proud to be the first wholesale food supplier to integrate the what3words location finder into our delivery process, enabling more efficient deliveries to our customers. The partnership marks another exciting step in our mission to revolutionise how food is accessed and distributed within cities.

The most polluting segment of the food journey is often the last-mile, as diesel-powered, refrigerated trucks enter our congested city centres. At Collectiv, we’re already tackling this with our innovative, asset-light logistics model and PODs (Points of Distribution) – partnering with what3words enables us to make the journey even leaner. Now we can offer our delivery partners more precise pick up and drop off locations, meaning they can easily get to where they need to be, spend less wasted time on the road, and ultimately reduce carbon emissions.”

Chris Sheldrick, CEO and Co-founder of what3words adds, “In this day and age, reducing your carbon footprint is something at the forefront of everybody’s mind. By helping delivery drivers find precise locations with just three words, we’re also supporting Collectiv Food’s commitment to creating a more sustainable food supply chain. Our partnership with Collectiv Food means that customers will enjoy fresh food supply, while delivery drivers will be able to navigate with increased efficiency.”

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