Deliveroo Hop launched in partnership with Morrisons

UK ultra-fast delivery company Deliveroo is working with Morrisons to launch its first dark store for grocery deliveries in Central London. The new service is called Deliveroo Hop and promises to deliver food, groceries and convenience items in as few as ten minutes.

Deliveroo Hop will be available in Vauxhall and Battersea to begin with but is set to be expanded to other boroughs in the near future.

Though the firm started as a restaurant delivery company, groceries now account for 10% of its UK revenues. Until it opened its dark store customer fulfilment centre it had been delivering direct from around 1,800 supermarkets and convenience stores and delivering within 30 minutes.

With Deliveroo Hop, the firm goes head to head with players like Gorillas and Getir in aiming at a 10-15 minute delivery window.

Deliveroo founder and CEO, Will Shu, said: “Deliveroo Hop will enhance our on-demand grocery offering for both consumers and our grocery partners.”

Dark stores aren’t very new to Deliveroo, which has been operating ‘dark kitchens’ for its hot food delivery business, kitchens purely for food delivery and with no takeaway offering.

With regard excess food that has not been sold, this will be donated to charity within its use-by date.

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