- 29 April 2019
- Transport / Logistics Services
Deliveroo has launched a delivery subscription service called Deliveroo Plus in Australia. For AUD $18.99 a month, Australian customers can have as many deliveries as they please. Currently the hot food delivery company charges AUD $3 per delivery.
The project was piloted in Sydney and is to go nationwide.
“Customers who sign up could save up to A$25 [US$17.87] or more a month in delivery fees if they order from the platform regularly and will have access to special deals and discounts from their favorite food providers,” Deliveroo said.
The plan is to move away from pure hot food deliveries and into groceries, according to the company.
Deliveroo has two main motives for launching a subscription service, and they sound a lot like the drivers behind Amazon Prime: a better customer experience and increased customer spend.
“Our customers tell us that they want an easier and more seamless experience when it comes to ordering food,” said Deliveroo’s ANZ country manager, Levi Aron.
“We find they’re ordering on our platform even more frequently and for a range of reasons, whether ordering dinner when they work late, or getting groceries delivered on the weekend.”
Deliveroo says that more than 20,000 customers signed up in the first week of launch.
The Deliveroo Plus platform is the company’s latest step in growing its user base and increasing frequency of use. Deliveroo’s subscription service is already active in Singapore (S$14.90 per month) and the UK (£11.49 per month), and has just been launched in Italy (€9.99 per month).