Deutsche Post DHL launches global ad campaign

Deutsche Post DHL Group is to launch a TV, print and online advertising campaign focused on its e-commerce activities. E-commerce is playing a major role in the logistics giant’s growth in recent years.

According to Deutsche Post DHL, the pandemic helped drive e-commerce to new levels. According to the company, companies involved in e-commerce need to cope with the ever-growing digital demand. As such it says it intends to “help its customers keep up with the clicks”.

“The pandemic has driven digitalisation so far that we have seen the development of almost a decade in just a few months. Existing online shops have grown and at the same time, companies have entered online retailing for the first time. As logistics experts, we can help companies keep up with the growth and benefit from it in the best possible way. In addition, we can help any brand to be a global brand tomorrow. Especially offering express delivery is beneficial for fast-moving e-commerce and can increase consumer buying activity and consumer loyalty,” said John Pearson, CEO of DHL Express.

The TV ad campaign and online advertising is set to go out in more than 30 countries, supported by print newspaper ads.

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