Deutsche Post DHL has announced it is selling its online supermarket Allyouneed Fresh to Delticom AG for an undisclosed sum.

The sale means the delivery company can focus more narrowly on the German parcel and postal markets. The sale is subject to the Bundeskartellamt (the German Federal Cartel Office) approving it but when this is done, it should be completed around the 31st of October this year.

“Our assessment of the potential of online food retailing remains positive. More and more companies are becoming involved in this market segment, which is the reason why it is developing so dynamically and still has a great deal of growth potential,” commented Christian Metzner, Senior Vice President Online Shopping at DHL Paket. “This is the right time for us to refocus on our core business as a logistics provider. Under the DHL FoodDelivery umbrella, we have successfully been offering the delivery of daily consumer goods, fresh produce and chilled goods since 2017 and we will continue to be a reliable logistics partner to the online food industry in the future,” he emphasized.

“The acquisition of Allyouneed Fresh.de, a top address in terms of product range in the online grocery market in Germany, complements Delticom’s product offering in the efood segment. We are looking forward to the further development and expansion of this business segment, in which we are already operating successfully with Gourmondo.de and the online supermarket Lebensmittel.de,” said Andreas Prüfer, founder and CEO of Delticom AG.