- 30 March 2021
- Transport / Logistics Services
As many as 80% of all B2B sales interactions between suppliers and professionals will take place in digital channels by 2025 according to a white paper by DHL Express. ‘The Ultimate B2B E-commerce Guide: Tradition is out. Digital is in’ shows that online B2B will increase by more than 70% by 2027 to $20.9 trillion from $12.2 trillion in 2019.
The white paper has shown that the pandemic has accelerated existing trends towards digitisation of B2B sales, with digital-savvy millennials coming into the workplace and driving global B2B e-commerce.
“Even in times of worldwide shutdowns, globalisation has shown its resilience, fuelled by digitalisation and the power of global trade,” said John Pearson, CEO of DHL Express. “These trends have led to an ever-growing number of consumers to shift their shopping activities online.
“The pandemic has accelerated this development like never before, with a sharp rise in businesses selling their goods in the global marketplace. E-commerce and global logistics thus provided the key to unlock local shutdowns, keep economies running and mitigate the impact of Covid-19 for many of our customers.”
Already millennials account for 73% of all professional B2B purchasing decisions. They are digital natives and their experiences of the B2C sector translate to high expectations when making B2B transactions and are pushing the businesses they work for to invest in digital solutions that include selling platforms with great growth potential.
“If B2B businesses want to make the most out of the new cross-border and e-commerce opportunities they need to start adapting to the changing buying behaviors. Especially with the upcoming generation of millennial as B2B decision-makers, who are further driving the digitalization of the sector. B2B customer experiences have to be more aligned with the digital B2C experiences,” commented Leendert van Delft, vice president global sales programs and global e-commerce at DHL Express.