DHL helps MENA e-retailers explore exporting

DHL Express is to help Middle East / North African (MENA) e-commerce retailers extend their reach overseas with the help of Vinculum Solutions, a leader in omnichannel retailing.

With the DHL Express led scheme, non-exporting e-retailers are to be able to sell their goods via the Vinculum eRetail solutions and the DHL Express network of cross border delivery services.

Cross border e-commerce is widely held to grow by 300% by 2022. This is the new gold rush in e-commerce and a companies of different sizes are getting into the mix. Those using a partnership network with strong technology, local market knowledge and solid processes, will enable a faster and more efficient go-to market strategy.

DHL Express CEO, Middle East and North Africa, Nour Suliman, said: “The surge in e-commerce is driving brands to explore new markets, but many find their operations hindered due to challenges within the cross border delivery journey which is where DHL can provide effective solutions. Our partnership with Vinculum Solutions will make it simple for online retailers to enter new international markets with a fulfilment partner to support. This will be a tremendous boost for locally established companies looking to take their product offering global.”

Venkat Nott, Founder & CEO Vinculum Solutions, added: “We are pleased to partner with DHL Express to work with online retailers in the MENA region and help them tap into the cross border opportunity. This is a chance for global brands and retailers to enter new global markets, and for high growth brands and retailers in the UAE to sell internationally. We believe that this partnership will be tremendously beneficial for the business and e-commerce landscape in the MENA region, especially for SMEs.”

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