DHL Supply Chain – e-commerce strategies need implementation

Despite recognising its importance, a majority of companies are failing to fully implement an e-commerce strategy according to DHL Supply Chain.

DHL’s report, The e-commerce supply chain: Overcoming growing pains showed that 70% of B2C firms and 60% of B2B companies are still working on full implementation of their e-commerce strategy. This is despite respondents rating e-commerce as very or extremely important to their business.

In order to unlock e-commerce’s full value, businesses need to resolve its challenges. Major barriers include customer expectation, pace of delivery and limitations in existing infrastructure.

“It’s clear to see the importance of considering quality customer service within the e-commerce strategy, but with customer expectations constantly evolving and changing, companies are under pressure to keep up with building out their e-commerce offerings – and the new supply chains they require, resulting in the challenge of full implementation,” said DHL Supply Chain global e-commerce product lead, Nabil Malouli.

“Supply chains need to keep up with, and respond to new business models, service expectations and technological needs of customers in order to capture new ones and retain existing ones.”

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