DHL works with fashionistas

DHL is teaming up with fashion organisations around the world in a bid to design ‘tailored initiatives’ to help fashion firms to streamline their international supply chains and expand into new markets.

DHL’s new partners include the Council of Fashion Designers of America (CFDA), the British Fashion Council (BFC) and Camera Nazionale della Moda Italiana (CNMI) in Milan.

“It has always been a major goal of DHL to support the fashion industry in all its different facets. The new approach will allow us to reach an even larger audience of fashion businesses consistently throughout the year with tailored support across their various needs, from producing a collection to shipping it to fashion shows and setting up an e-commerce presence.” said Arjan Sissing, Senior Vice President Corporate Global Brand Marketing, Deutsche Post DHL Group.

The logistics company will co-sponsor and work with CFDA’s innovation partner Accenture on a research project that looks at the future of the fashion industry’s supply chain in order to help fashion designers use global supply chains and shipping networks more effectively.

In addition, through cooperating with the British Fashion Council DHL is to launch an award programme that recognises ‘International Fashion Potential’ among British firms in their ambition to export globally. The annual award programme offers logistics support and mentoring for those designers. The annual DHL prize will go to a promising fashion business and the winner is to be announced at the annual London Fashion Week beginning later this year.

And in collaboration with Camera Nazionale della Moda Italiana DHL will organise workshops involving start up brands, young designers and members. The seminars will give insights on e-commerce and custom regulations in the fashion business as well as the opportunities and challenges of different trade lanes and transport solutions.
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