Parcel pick up and drop off company Doddle has extended its click and collect service to two more shopping centres – the Bullring in Birmingham and Westfield in London. This follows two other click and collect outlets that have been running at Westfield Stratford City and Ealing Broadway Shopping Centre for several months.

Commenting on the new launches,  Tim Robinson, Doddle’s CEO, said, “The attitude of shopping centres to click and collect has rapidly evolved over the last two years.

“With the click-and-collect market growing by 155% between 2011 and 2015 and accounting for nearly 25% of all online sales, shopping centres’ around the country are increasingly viewing click and collect as an essential service and footfall driver. As a result, we’re finding centres are approaching us to establish partnerships, rather than the other way around.”

Myf Ryan, Chief Marketing Officer, Westfield UK & Europe, added, “We are excited to welcome the new Doddle click-and-collect service to Westfield London. The digital revolution has fundamentally changed how we shop, consumers want a convenient and seamless blend of online and physical shopping and the retail ecosystem needs to respond.”

Doddle’s expansion is meeting customer demand from its online retailer clients who in turn are responding to customer demand. The company seems to be going from strength to strength by allowing e-commerce companies to outsource their click and collect services, and judging by the rate at which it is expanding this seems to be being well received by those Doddle serves.