Doddle, Missguided and Morrisons

Parcel drop off store chain Doddle has extended its partnership with online fashion retailer Missguided. Additionally Doddle has soft launched a tie up with the major grocery chain Morrisons.


Doddle has released a statement saying that Missguided has now expanded its range of delivery and returns options that the fashion retailer’s customers can use through Doddle that include next day delivery and free returns.

Customers of Missguided will now be able to collect their orders on the next day from any Doddle stores, located at train stations, universities and shopping centres right across the UK. In addition, returns to Missguided are also free where they previously cost £1.95 per item.

Tim Robinson, Doddle CEO, said of this: “The addition of these services really strengthens our relationship with Missguided. Our locations complement the habits of Missguided’s urban customers, particularly in universities and we’re delighted to be offering the full range of Doddle collection and return services to Missguided customers.”

A report published on RetailWeek’s website on Friday has said that the grocery chain Morrisons is looking to have a ‘small number’ of Doddle parcel shops in some of its larger stores. Though Doddle has yet to make a formal announcement of the tie up as yet, the company has made it known that it is indeed working with Morrisons. Morrisons advertises ‘Doddle at Morrisons’ for its Harrow store on its website.

With the UK high street in seeming terminal decline due to the onslaught of e-commerce, such tie ups between parcel companies and supermarkets will reach greater numbers of the public. Doddle seems to have focused its attention on modern high traffic areas such as train stations and shopping centres – tie ups with grocery stores seems to be a sensible next step.

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