Doddle shows sustainable deliveries welcomed by customers

A survey by Doddle has shown that 43% of UK shoppers are more likely to choose a rival retailer should they offer a greater range of sustainable delivery options. Only 6% of shoppers however always collect their shopping instead of having it collected.

The survey by Doddle of 2,196 consumers across the UK found that 40% of shoppers believe that retailers aren’t doing a good enough job in offering sustainable options, while 25% say they feel annoyed that home delivery is offered as a default option, as it generates greater carbon emissions.

It found that half of shoppers only want to support retailers offering a sustainable range of options in future. Among different age groups a higher proportion of younger shoppers wanted this.

The Doddle survey showed that online shoppers will pay £1 more (47%) and 26% said they would pay £2 more for deliveries to be carried out in a more sustainable way.

“As shoppers continue to become more environmentally conscious, retailers need to mirror this in their offer,” said Doddle CEO Tim Robinson. “While convenience remains important for customers, it’s not enough for sustainable delivery to be an add-on or after-thought anymore – in an already tough environment, it will set brands apart in their battle for customer loyalty.”


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