DoorDash expands alcohol delivery offering

International ultra-fast delivery player DoorDash is expanding its alcohol delivery business by delivering alcohol from grocery stores, restaurants and convenience stores worldwide. Some 30,000 lines will be offered on the ‘Alcohol’ tab on its digital marketplace.

DoorDash isn’t the first player entering an already crowded marketplace. Uber-owned Drizly is one of the biggest in this space. The US alcohol e-commerce market has grown by 80% in the last year, and with the pandemic consumers are buying larger packs and more premium selections, increasing the profitability of the market.

Many US states have amended their alcohol regulations to support alcohol home delivery. “Over the past year, many cities where we operate evolved their legislation in order to permit the delivery of alcohol to residents’ homes,” said Caitlin Macnamara, DoorDash’s director of alcohol strategy and operations, in a statement.

At the same time, DoorDash is expanding its DoubleDash service where customers can order items from multiple stores for delivery at the same time. This can include restaurants too, so for example a shopper can buy a bottle of wine from a convenience store and a meal from a restaurant at the same time. Alberstons is the first retail chain to trail DoubleDash, with a pilot in 2,000 stores.

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