DoorDash expands into Japan

US hot-food delivery giant DoorDash has launched its business in Sendai in Japan. This is the fourth country the firm has started operations in after the US, Canada and Australia.

Japan is “one of the most restaurant-dense countries in the world”, and offers a “unique market opportunity”.

“We are thrilled to bring DoorDash to Japan,” said DoorDash CEO and Co-founder Tony Xu. “Our strategy has always been to empower local economies, especially in the suburban markets that are historically underserved yet the appetite for connectivity between merchants and customers is high.

“We look forward to helping power the Sendai economy by helping merchants to grow, connecting consumers to those merchants, and creating jobs and flexible earnings opportunities for Dashers.”

Customers in Sendai will be able to either use the DoorDash app or the Storefront platform that is being offered to restaurants to sell their food direct from their website. This will give merchants the ability to reach out to their existing customer base.

Initially the Storefront system will be commission-free until the end of the year, with restaurant owners only paying payment processing fees.

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