DoorDash integrates Storefront with Order with Google

US ultra-fast delivery company DoorDash has integrated its Storefront online payments system with Order with Google.

Storefront is a customisable and commission-free ordering product that allows restaurants to develop their digital presence within minutes. This is aimed at supporting restaurants with no other means to accept their orders online.

In integrating with Order with Google, restaurants using DoorDash Storefront in the US can now accept commission-free food orders directly through Google Search and Maps, both capturing orders from new and established customers.

DoorDash makes its money from Storefront through a standard 2.9% and 30 cent payment card processing fee. “Restaurants using Storefront already enjoy an average of 26% more incremental sales. The integration with Order with Google amplifies this impact by driving even more commission-free orders to the restaurant’s own channels,” said Tom Pickett, Chief Revenue Officer at DoorDash. “Customers are already searching on Google to learn more about a restaurant and this integration helps restaurants grow their online business even further by streamlining the ordering experience.”

Customers will be able to choose between having their food delivered or visiting the restaurant to collect their food. The company claims that restaurants who use it have seen as many as 83% more new customers from the system, and through Order with Google, a 21% uptick in sales.

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