DPD Germany attempts to organise email inboxes

Parcel carrier DPD Germany is working with email host providers WEB.DE and GMX to pilot an intelligent mailbox function that will help online shoppers prioritise and group their parcel tracking emails.

DPD Germany explained how the system would work: “An algorithm based on artificial intelligence automatically identifies emails which are relevant to orders, and groups them in a new folder with entitled “My orders”.

“The information from the collected emails is displayed by individual order and supplemented by tracking information.

“Details of the status of the parcel and the probable delivery time window are obtained by GMX and WEB.DE automatically and in real time from the DPD IT system.”

As well as the status of individual shipments, the “My orders” overview will display other relevant messages such as order confirmations.

DPD Germany said an invitation to test the new function is being sent out to one million GMX and WEB.DE users. “If the test phase is successful,” added DPD Germany, “the email service providers are planning an early market launch for all their 33 million users.”

Michael Knaupe, Director Customer Experience & Communications at DPD Germany, commented: “As the digital innovation leaders on the parcel market, we make sure that taking delivery of goods is just as uncomplicated as ordering them on the Internet.

“This includes making sure that online shoppers always have rapid access to the status of their shipment. In the process we focus on the user habits of consignees, and make sure that they can access the relevant information wherever they are.

“We’re therefore delighted that we can now offer our consignees an additional channel, with parcel tracking in the intelligent mailbox provided by GMX and WEB.DE. From there users also have fast access to our flexible delivery options, which today already make the everyday lives of countless online shoppers more convenient.”