DPD Group launches Millennials focused ad campaign

French owned DPD Group has announced it is to run a new digital only advertising campaign aimed at Millennials called #LawsOfDelivery that highlights the services it offers specifically for online shoppers.

The campaign will feature eight episodes that is to be seen in 20 countries over four to eight weeks. The campaign is aimed at customers aged between 18-39.

“As e-commerce delivery expert in Europe, DPDgroup delivers 2 million consignees each day. This campaign is the opportunity to start a conversation with parcel recipients, which will be maintained over time,” said Ingrid Maillard, Communications Director of DPDgroup.

The campaign is called “The Laws of Delivery” and can be followed on social media via #LawsOfDelivery.