DPD Netherlands opens squash court parcel shops

Last mile carrier DPD has become the latest company to show an interest in the underdeveloped Dutch parcel locker market, as it sponsors the sports organisation Squash Bond Nederland. The carrier is to promote its parcel shop and locker network in the country, where it has 1,250 outlets nationwide.

In sponsoring Squash Bond Nederland, DPD claims it is the first carrier to undertake a large-scale partnership with sports centres as a means of expanding its network of parcel collection points.

DPD has opened its first squash pickup parcel shop at MeerSquash & Activity in Hoofddorp in a ceremony attended by leading squash athlete, Paul Coll.

The carrier hopes that the partnership will increase traffic to squash courts nationally and to bring more people in contact with the sport thanks to the parcel shops’ convenient locations.

As reported by Apex Insight last week, parcel locker company Instabox has recently begun an investment programme in the Netherlands as the country has a small parcel locker network relative to neighbouring countries in terms of lockers per head of population. It appears that DPD’s move will attempt to address the same issue.

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