DPDgroup shows the concept of New Commerce

DPDgroup has published an article on its website discussing the concept of ‘New Commerce’, the way e-commerce has changed since the pandemic.

Two distinct groups of consumers have been observed where it comes to shopping – consumers who buy less and consumers who buy more. In regards the first group, these people tend to buy only what they need, to use smaller and local stores where possible and will also buy second-hand goods. They tend to focus on quality as opposed to quantity – an antique table that has been built over something mass produced that may last only a few years for example. They will also spend more on something that is made in an environmentally sustainable way. Where it comes to delivery, the delivery supply chain needs to be sustainable too.

“E-shops together with the courier industry, should demonstrate responsibility for the environment. DPD Polska strives to reduce the carbon footprint by introducing initiatives such as optimisation of logistics processes and investment in a low- and zero-emission vehicle fleet. The network of DPD Pickup network facilitates consolidation of shipments in one place and reduces the burden of road traffic in cities, says Rafał Nawłoka, CEO, DPD Polska.

The second consumer group that has emerged is those who buy even more. These shoppers will lean more towards e-commerce, but still visit shops. Algorithms and AI guide their shopping behaviours. They are also open to new and previously undiscovered brands.

Such people will often buy more than they require with the plan of sending those goods back they do not like. As a result they expect a good returns policy and effective courier services. This group stimulates the e-commerce market as a whole from sales to customer services and deliveries. One of the means to reduce the emissions of such shoppers is to offer parcel locker/click and collect deliveries.

DPDgroup point out, “Although most consumers are somewhere in between these two types of behaviour, to understanding these attitudes will facilitate a better knowledge of modern buyers and will make it possible to adapt the offer to their expectations, including those related to climate challenges.”

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