- 19 November 2018
- Transport / Logistics Services
Ahead of the coming ‘Cyber Weekend’, Europa Warehouse has taken on an extra 145 warehouse staff to cope with the expected influx of goods.
The Europa Worldwide subsidiary has three facilities and services, based in Dartford, Birmingham and Northampton. Ahead of the general peak seasons, staff have been brought on as early as September. Their responsibilities include: checking stock for damaged or missing items, picking and packing orders and transporting goods.
Maria Torrent-March, Logistics Director for Europa Warehouse, said: “The festive period is our busiest time of the year, so we have to be prepared.
“More and more, successful logistics operations are reliant on being able to accurately predict consumer demand, which is by no means as simple as it used to be. It is still possible to a point, but the sector needs to be considering alternative ways to maximise efficiency given that consumer demand for later and later order cut off points is on the rise.”
Last year, £1.4 billion was spent on online sales in the UK on Black Friday – an increase of 11.7 % from the year before – and it’s expected these figures will rise again in 2018. Europa Warehouse works with innovative e-tailers, including the Craft Gin Club, the UK’s biggest online subscription company for gin lovers.
Jon Hulme, Co-Founder & Managing Director at Craft Gin Club, commented, “The festive season is an incredibly busy period for us at Craft Gin Club. Whether it’s existing members stocking up on extra gins for Christmas, new members taking advantage of our amazing Black Friday offers, or generous gift givers buying gift subscriptions for their loved ones, it’s a crucial time for our business. With the help of Europa, we can flexibly adapt to this peak in demand. Their ability to quickly ramp up our fulfilment capability is key, meaning our very high levels of customer satisfaction are maintained, whatever and whenever the demand for great craft gin!”